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March 27, 2014

There is something sexy and sizzling about entrepreneurship. Smart young things collaborating in trendy cafes. Moving at the speed of light. Serendipitous meetings of minds, values, skills and funds to launch ‘the next big thing’.


Innovation by nature is new. Fresh. Sp...

March 5, 2014

 

I love social media. I love meeting people and learning stuff and getting breaking news and knowing that there is a whole world of folk who I can call on for help – all without having to leave my desk (or couch); without having to put on make-up; without having to eng...

February 14, 2014

Few people will voluntarily put their hand up and ask for the poo to hit the fan let alone yell “throw it to me, throw it to me”. But all those clichés about “what doesn’t kill you....” and “when the going gets tough....” can actually be true, if you are in the mindset...

January 25, 2014


Nothing brings a bad product to its knees like a really good marketing campaign.


If your product or service is a little dated.


Or tired.


Or not up to scratch.


And you think that marketing is the answer?


Well - you are right AND wrong.


Firstly, let's look at what marke...

October 24, 2013


Whatever happened to K-Tel?  Remember the K-Tel Record Holder? (I am presuming that there is still just a couple of you out there who remember Records). 

I can remember the excitement when it turned up at my place and I could just flick through all of my David C...

January 25, 2012

I met with a client recently who shared with me that she would rather turn away business than take on board a client who has unrealistic expectations or for whom she believes her service is not a good fit.

 

 

That takes real guts.


If you are a relatively new business the...

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The Woo (Australia) Pty Ltd
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business since the 1990s

 

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greg@thewoo.com.au
 

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