Nothing brings a bad product to its knees like a really good marketing campaign. If your product or service is a little dated. Or tired. Or not up to scratch. And you think that marketing is the answer? Well - you are right AND wrong. Firstly, let's look at what marketing really is. "Doing marketing" is running ads, or tweeting, or sending a newsletter. But Marketing is more than just promotional tactics or campaigns. Marketing is satisfying customer needs in a financially s

I met with a client recently who shared with me that she would rather turn away business than take on board a client who has unrealistic expectations or for whom she believes her service is not a good fit. That takes real guts. If you are a relatively new business the survival of the business depends on generating income. But if you take on board customers for whom you won’t enjoy the experience, or knowing it will not match their dreams, you can do more damage to your busine