There is something sexy and sizzling about entrepreneurship. Smart young things collaborating in trendy cafes. Moving at the speed of light. Serendipitous meetings of minds, values, skills and funds to launch ‘the next big thing’. Innovation by nature is new. Fresh. Sparkly. There is an energy, optimism, positivity. Fist-in-the-air-woo-hoos.
But – is that just a business fairytale?
Is hiking off in unchartered territory, finding the road never travelled actually the way t