The Brick Wall
I was chatting to a small business owner today who was sharing that she had had a "Brick Wall Week". Don't we all? Sometimes those...
How is hiding working for you?
I have been on social media for close to ten years. The first 3 to 4 I was all over Twitter like a rash. Then Facebook started to...
It's creepy and it's spooky...
It's Halloween. I remember when it was purely an American tradition; when the closest it got to Australia was in an episode of The Brady...
Beware the new idea
There is something sexy and sizzling about entrepreneurship. Smart young things collaborating in trendy cafes. Moving at the speed of...
Social media. My love/hate relationship
I love social media. I love meeting people and learning stuff and getting breaking news and knowing that there is a whole world of folk...
When the going gets tough
Few people will voluntarily put their hand up and ask for the poo to hit the fan let alone yell “throw it to me, throw it to me”. But all...
Networking secrets
How many hundreds of thousands of words have been written about the value of networking? Go on – Google ‘How to Network’ – I know you...
And....the loser is....
Are competitions the most mis-guided marketing tactic employed by small business...or just an indication of a lazy marketer? Why do...
When positioning turns into spin
Nothing brings a bad product to its knees like a really good marketing campaign. If your product or service is a little dated. Or tired....
Marketing is child's play
Really. Check out these Schools of Marketing. The Magic Pudding School of Marketing “If I do just one thing, once, the marketing will...
