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October 14, 2016

I was chatting to a small business owner today who was sharing that she had had a "Brick Wall Week".

Don't we all?

Sometimes those brick walls are created by a downturn in the broader economy - by big macro issues that are out of our control.

Sometimes they are the...

September 12, 2016



I have been on social media for close to ten years.  The first 3 to 4 I was all over Twitter like a rash.  Then Facebook started to appeal to me;  Not to mention the many window shopping hours I continue to enjoy on Pinterest.

When I have a few spare minut...

October 31, 2014

It's Halloween.  I remember when it was purely an American tradition; when the closest it got to Australia was in an episode of The Brady Bunch.

But it seems that the event has really got traction for the current generation of teens and even business is jumping on the...

March 27, 2014

There is something sexy and sizzling about entrepreneurship. Smart young things collaborating in trendy cafes. Moving at the speed of light. Serendipitous meetings of minds, values, skills and funds to launch ‘the next big thing’.


Innovation by nature is new. Fresh. Sp...

March 5, 2014

 

I love social media. I love meeting people and learning stuff and getting breaking news and knowing that there is a whole world of folk who I can call on for help – all without having to leave my desk (or couch); without having to put on make-up; without having to eng...

February 14, 2014

Few people will voluntarily put their hand up and ask for the poo to hit the fan let alone yell “throw it to me, throw it to me”. But all those clichés about “what doesn’t kill you....” and “when the going gets tough....” can actually be true, if you are in the mindset...

January 30, 2014

How many hundreds of thousands of words have been written about the value of networking?  Go on – Google ‘How to Network’ – I know you want to. See, that is an awful big number. I don’t do maths but I know that, in official mathematical terminology, it is heaps:

Stack...

January 27, 2014

Are competitions the most mis-guided marketing tactic employed by small business...or just an indication of a lazy marketer?


Why do businesses run competitions?


They usually say it is to build a data-base.  And though they don’t say so, they think that by running a com...

January 25, 2014


Nothing brings a bad product to its knees like a really good marketing campaign.


If your product or service is a little dated.


Or tired.


Or not up to scratch.


And you think that marketing is the answer?


Well - you are right AND wrong.


Firstly, let's look at what marke...

January 1, 2014

Really. Check out these Schools of Marketing.

The Magic Pudding School of Marketing

“If I do just one thing, once, the marketing will just keep giving and giving”. I come across a lot of proponents of the Magic Pudding School within small business; folk who run one ad...

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