Next Seminar: I'll be at the MyBiz Expo, Melbourne, June. Is Advertising Dead?
Marketing is at the heart of your business.
And at the heart of your marketing is Strategy!
How can you decide between advertising in a directory of a newspaper? What should be the key message in a radio commercial? Would sponsorship of the local sporting team attract new customers? What colours should you use in your logo?
A strategy clearly outlines the things that you need to do to achieve your marketing goals. How you need to position your business to highlight its point of difference from competitors and benefits to customers.
It is not a plan. Your plan can be tweaked, altered, improved. Your plan outlines the tactics that you are going to implement.
The Strategy directs you as to what those tactics should be.
"Strategy is the mean or the tool by which objectives are consciously and systematically pursued and obtained over time"
When it comes to Marketing - I am a purist. You can do marketing stuff. You may have some success at it. But you will have a much better chance of both success and protecting your limited resources if you have a strategy to direct you.
And at the heart of your marketing is Strategy!
How can you decide between advertising in a directory of a newspaper? What should be the key message in a radio commercial? Would sponsorship of the local sporting team attract new customers? What colours should you use in your logo?
A strategy clearly outlines the things that you need to do to achieve your marketing goals. How you need to position your business to highlight its point of difference from competitors and benefits to customers.
It is not a plan. Your plan can be tweaked, altered, improved. Your plan outlines the tactics that you are going to implement.
The Strategy directs you as to what those tactics should be.
"Strategy is the mean or the tool by which objectives are consciously and systematically pursued and obtained over time"
When it comes to Marketing - I am a purist. You can do marketing stuff. You may have some success at it. But you will have a much better chance of both success and protecting your limited resources if you have a strategy to direct you.
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I will prepare a marketing strategy for your business (for only $550 inc gst so very cost effective for those with limited budgets). Call or email to discuss. |
