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Woo Hoo! At the heart of the matter
Yoga for your business
Chris Ulyatt
Namaste
I have recently started Yoga.
Stop laughing. It will happen to you when you get old...It seems to be a mandatory step towards settling into middle age along with enjoying ABC Radio, watching docos on Discovery and switching from white to red wine.
It’s only TV Yoga of course. It goes hand in hand with my other fitness addiction – the Wii Fit (the yoga and muscle moves) - exercise that can be done within a metre of the couch and doesn’t involve having to actually go outside.
Apparently the benefit of yoga is that it builds your inner core strength. And I have certainly learned over the last 12 months how important it is to have strong inners!
It got me thinking about the inner core of a business.
What is at the core?
Cash flow is important. But then so is profit.
Your customers are vital – but so is having a sales tunnel that has a stack of potential customers coming round the bend.
Your motivation, passion, drive is mandatory – but you can’t operate without a strong team of people around you.
So, what is at the absolute core of your business?
I think it is the one thing that you ‘mean’ to your customers (and those customers yet to come). It is that one thing that for your customers you deliver.
A way to identify your core is to try and sum it up with one key word that you own...or at least a very short phrase.
Think of Volvo. The one core thing they mean to their customers is....Safety.
My fave quote (oft used in my articles & presentations, so apologies if you have read this before) is from Charles Revson, CEO of Revlon: “In the factory we make creams, in the stores we sell hope”.
So what is at the core of your business?
And how can you exercise it, feed it, tone it, stretch it, to make it the very strong heart of your business – the central premise that the rest of the business is built around?
(And if you are interested in the gorgeous Yoga shows, check out Discovery Home & Health or the shows Canadian web-site)
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