THE PROGRAM

 9.30am – 10.15am
TOPIC:  Marketing strategy

RELEVANCE TO YOUR BUSINESS:  Strategy sets the direction that you will follow to achieve your goals. It will force you to make important decisions about the core of your business; and arm you with the knowledge to be able to make marketing decisions and grab or reject tactical opportunities.

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10.15am to 11.00am
TOPIC: Positioning & branding


RELEVANCE TO YOUR BUSINESS: It is a crowded market place.  Your marketing budgets are wasted if all you do is add to the clutter.  To stand out your business needs to be created around satisfying customers needs & desires.  Those needs & desires are represented in your 'position'.

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11.00am to 11.15am– Break
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11.15am to 12noon
TOPIC:  The Why of Social Media

Relevance to your business: You cannot afford to ignore the newest marketing tools.  they don't necessarily replace tools such as mass media tv, radio and reliable old direct mail - but they are helping to shape how we go about using all the tools at your disposal....


12.noon to 12.45pm
TOPIC: The How of Social Media

Relevance to your business:  How do you wield the new tools that we have available to us....Foursquare, Twitter, LinkedIn, etc. You may decide that they are not right for your business - but you have to know the options that your customers and competitors have at their disposal.

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12.45pm to 1.30pm - lunch break
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1.30pm to 2.15pm
Topic:  Search Engine Optimisation

Relevance to your business:  Inbound marketing is now - and the future.  And a big part of Inbound is making sure that potential customers can find you.  You won't always get a chance to direct a customer along the path you want them to take straight to your door.  There are times when the customer is just out there - looking, researching, searching....And that's when you have to be sure that they find you, and not your competitor.

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2.30pm to 3.00pm
TOPIC: Publicity

Relevance to your business: As well as supporting your paid marketing initiatives, securing you cost effective reach to your ideal customers, understanding publicity can also arm you with the skills to handle media enquiries in a crisis.
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3.00pm to 3.30pm
TOPIC: Advertising

Relevance to your business: Advertising – on or offline – is an important marketing tool within the small business arsenal.  In particular, due to tight marketing budgets, it is vital that the business owner understands the strengths and weaknesses of each advertising medium, and how to create and evaluate creative execution.

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3.30pm to 4.30pm
SUCCESSFUL SMALL BUSINESS MARKETING - CASE STUDY

Scott Kilmartin, Founder & Designer  haul   

We finish the day hearing from a man (and his dog) about how he went about all the things that you now need to do....
  
haul have been "Selling Rubbish Since 1998" The innovative design brand makesstreet accessories from upcycled materials. Turning vinyl advertising billboards & truck inner tubes into laptop sleeves, iPad cases and messenger bags.

From humble beginnings in a garage in Tasmania, haul now has retail and wholesale arms supplying  specialty stores locally and overseas. It is in the web space that the haul brand has grown by harnessing social media combined with offering 5000+ unique products in it's online store.     
 
In 2009 haul kept 35 tonnes of recycled material from landfill. In 2008 haul won the City of Melbourne B3000 Business of the Year.

And in 2011 - watch out for TOWNhaul, their latest store in Melbourne's laneways. haul.com.au  

 
4.30pm to 5.30pm

QandA and a guided planning workshop

It is all very well to have a head full of new ideas, great knowledge, and be motivated to put it into action BUT if you don't take some time to start planning - NOW - you won't get around to it.

So, we finish our Woo Big Fat Marketing Day with a Workshop specifically to get you to start putting in place your Action Plan so that you can start marketing your business the very next day.

The Planning Workshop and QandA is hosted by Debra Templar - who won't let any of our delegates get away without having made a start!